First impressions will always be important but now that we conduct so many of our initial interactions online, virtual personal branding has become as important as the firm handshake once was in introducing yourself to the world. A professional business photograph is an opportunity to portray a brand image to potential customers who aren’t just researching ‘what’ you do. They are just as interested in ‘who’ you are.
Whether you’re working for yourself or you’re portraying a larger company selling products and services, or even if you’re just job hunting as an individual, you will most likely have profile photos across the internet’s social media channels, namely LinkedIn – where even I recently, to my shame, had a personal photo as my profile picture. A professional, consistent approach across your active channels will vastly improve your networking efforts.
This is when it becomes really important to choose your photographer wisely. At Protege Photography Studio, we can create headshot and commercial branding images for everyone from attorneys and advisors to tech executives and CEOs. Whether you need us to match a company standard or make something unique just for you, we have you covered. Our team will prepare you in advance about what to wear and where to do the shoot for atmosphere, to achieve the desired effect in your profession. We will make you feel at ease on the day if you’ve never spent any length of time in front of a camera lens. We will skillfully set up lighting, composition, backgrounds and props appropriate to your goal and advise you on posing. We will show you the images as you do them to ensure you’re getting what you need.